3min chapter

​​Patently Strategic - Patent Strategy for Startups cover image

What Investors Want in Patents with Sridhar Iyengar

​​Patently Strategic - Patent Strategy for Startups

CHAPTER

The Strategic Importance of Packaging and Colors in Consumer Products

Learn about the significance of packaging and colors in consumer products and how they can contribute to brand growth and partnerships. Discover the challenge of convincing investors about the defensibility of colors as a strategic advantage.

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