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Chris Smith: Author of The Conversion Code, How To Stop Chasing Leads and Start Attracting Clients

The Orbit Marketing Podcast

CHAPTER

Marketing and Sales Are What Fuel the Company

Marketing and sales are what fuel the company. They're what pays everyone. And so that is so valuable. Not everybody is going to actually be passionate about creating content that is super specific to the thing they do. I think you're better off to create the stuff you'll actually create that you love, that you enjoy. Do not think people will connect the dots for you. If there's a not so straightforward path from your stream of content you put out to the cash register of what you sell then it won't work.

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