301: Mastering Outbound Sales: Strategies, Triggers, and Campaigns with Gray Norman
The Predictable Revenue Podcast
00:00
Introduction
The best way to break in the bite-sized chunk is really how you should build up any playbook. Instead of just saying, like, how we can build this massive pit playbook that's going to be outdated as soon as we finish writing it,. It should all be based around these bite-sized chunks. The call script is the same thing, right? It's like opening up the conversation, asking some questions, fishing a little bit for pain, and then being able to tie that, that painted value.
Transcript
Play full episode
