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3. When Knowing Too Much Can Hurt Your Communication: How to Make Complex Ideas Accessible
Think Fast Talk Smart: Communication Techniques
Are You Audience Centric?
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The first question i always ask is, who is your audience and what do they care about most? And i'll give you an example of why this matters in two thousand one. Apple and steve jobbscame out with the original eepod. The engineers were really excited because it was going to be five gigobites of data. But if they came out with this message to audiences and customers, less exciting. They didn't know what that means. Instead they said, a thousand songs in your pocket. I remember that, yes. So they spoke in a way that was alined with their audiences level of knowledge and what they cared about. We have to communicate concisely
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