We're Getting Big, Right?

The bank has grown from this nich nordik bank ten years ago that cater to e commerce into, in all fairness, if you look at our brand recognition in the u k. We're turning into some sort of household brand, right? And when you're big, that comes wherh the responsibility. The age oll question around centralized brand versus regional and localized brand. When it comes to payment ry, money is highly regional, right? There is a reason we don't have a lot of er global consumer banks,. Because payments used to be the, you know,you went your bank e in your local town. That was it, right? You didn't have