Social Proof Is Not Going to Make It Better

i like to call it my social prof fame work. It's basically all the way through your customer journey, r a customer journey funnel. The first thing t we're going to do is to work out what we're even trying to improve. And a really simple way to do that is just to go through your entire customer orney and break it downBasically by touch points. So at each touch point, what we need to think about is essentially, what action you want that customer, or that that lead, that prospect, to take,. Then think about why they aren't taking that action and maybe what objections they have to to taking that action.

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