My So-Called Midlife with Reshma Saujani cover image

Normalizing Thigh Chafing and Boob Sweat with Katie Sturino

My So-Called Midlife with Reshma Saujani

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The Birth of a Body Acceptance Brand

This chapter chronicles the creation of a body acceptance brand tackling taboo issues like thigh chafing and boob sweat, born from the speaker's frustration with the beauty industry's shortcomings. It highlights their journey from a garage startup to mainstream success, pivoting on customer feedback and concluding with aspirations for future product innovations and personal adventures.

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