How to Plan Content for Live Ops | Barak David, COO Murka; Drew Levin, Lead PM Zynga; Jeff Witt, Co-founder Storm8 and Funzio
Deconstructor of Fun
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What's the Core Purpose of Content Optimization?
Zinga games have, for years, learned that the core purpose of entertainment products is to entertain people. If you're not giving them something interesting to engage with, then they're going to leave your game and find it somewhere else. Part of live operations and part of the tuning of that is to give people a good experience. And so one of the things that we look at is very simple. It's just feature reduction.
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