Adding Business Value to Your Email Marketing Strategy

One to one personalization can get you a little bit more attention but it's not going to really drive results in the medium to long term. It doesn't matter if you know that I like water skiing or whatever. You need to be adding some business value underneath that. But at this point it's become sort of status quo to go and do that. So the VP of sales has 39 emails in the rent box lined up that are all like hey I noticed on LinkedIn that you like the Chicago Bears. Our software is just like you know the quarterback. Right?