In this episode, Richard and Taylor dive into a crucial yet often overlooked aspect of business success: the relationship between entrepreneurs and their accountants. Taylor shares insights from his recent talk at an accounting conference in Toronto, where he explored how accountants can bridge the gap with marketers and become invaluable strategic partners for business growth.

We discuss practical tips on how entrepreneurs can set the right expectations, demand faster financial reporting, and utilize their accountants' expertise to gain actionable insights. Learn how to transform your P&L into a powerful decision-making tool, understand the concept of "four quarter accounting," and why every business owner should have a 13-week cash flow forecast as their most important financial document. If you’re looking to optimize your accounting processes and grow your business, this episode is a must-watch!

Show Notes:

• Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital

• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.