2min chapter

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When One App Rules Them All: The Case of WeChat and Mobile in China

a16z Podcast

CHAPTER

Wee Chat - What's Possible When We Take a Mobile First Approach

We chat lets brands deliver experiences that are more personalized, interactive and ultimately have a higher chance of converting to a transaction. We chat official accounts empower both large companies and small and medium sized businesses to create easy to develop enterprise grad solutions. Even kindergarten schools are becoming text savy with such tools. In this way, we chat can penetrate the enterprise much faster than competing or previous social networks. Not unlike slack, which is in some ways like a white listed chat room that has become a portal to so many other enterprise applications....

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