Jesse Nighting: One of the first things, especially with, you know, smaller and B2B publishers, we always recommend is like your advertisers find your audience. So definitely call out if one advertised space, get in touch, that's likely to shake some stuff out. And another another little prospecting trick, this is one Jesse Nighting's flop dack at ladders, which is a job search company where we was the newsletter about the career space. We just followed everything on Instagram, that was sorted in the space and saw what Instagram ads we started getting bad.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Sager & Jesse Watkins of Who Sponsors Stuff.
They are the co-founders of Who Sponsors Stuff—a database that tracks which brands & businesses are advertising in email newsletters and brings the data straight to you. Ryan and Jesse have a wealth of combined knowledge and success working in the newsletter ad space.
In this episode, Louis, Ryan, and Jesse discuss…
- The best ways to prospect for ideal newsletter sponsors
- What you should include in your rate card
- How to increase repeat advertisers
- What you should do if a campaign doesn't perform well
- and so much more!
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