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How to sell more newsletter ads & sponsorships in 2023 and beyond — with Ryan Sager & Jesse Watkins from Who Sponsors Stuff

Send & Grow by SparkLoop

CHAPTER

How to Prospect for a B2B Publisher

Jesse Nighting: One of the first things, especially with, you know, smaller and B2B publishers, we always recommend is like your advertisers find your audience. So definitely call out if one advertised space, get in touch, that's likely to shake some stuff out. And another another little prospecting trick, this is one Jesse Nighting's flop dack at ladders, which is a job search company where we was the newsletter about the career space. We just followed everything on Instagram, that was sorted in the space and saw what Instagram ads we started getting bad.

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