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17min chapter
Robert Reffkin, Founder and CEO of Compass, Inc.
The Walker Webcast
Fostering Culture in Real Estate
This chapter explores the challenges and strategies for nurturing a strong company culture within a predominantly independent contractor workforce in the real estate sector. It emphasizes the role of training, community events, and emotional connections to build relationships among agents, particularly in a remote environment. The discussion extends to market dynamics, agent retention, and a strategic vision for growth in major metropolitan areas.
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