The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO BUILD AND MAINTAIN MOTIVATION AND ENERGY TO BE GREAT AT SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Building Trust in Sales

This chapter explores the critical role of relationships in sales, emphasizing the importance of trust and connection over personal gain. It discusses effective strategies for nurturing relationships, including practical challenges and a shift in mindset towards networking. The speakers highlight the value of perseverance, personal motivations, and daily routines in maintaining a positive approach to sales, underscoring that success often comes from serving others without ulterior motives.

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