The Importance of Calls to Action in Direct Response

Dan Kennedy: Content marketing has to have a goal and if you're creating content marketing just to make the audience feel good, I mean it's really great to create a warm environment in which you can do business with less friction. But at some point you also have to make some of the traditional calls to action. He says call to action is simply a very direct statement of what you want the person to do next. And my final point again was made exactly the same thing that was made in that original post - don't be boring!