Mark Ritson on the best campaign of the year, Britain's favourite pint & why being different still matters
Uncensored CMO
The Importance of Constraints and Challenges in Building a Brand
This chapter touches on the significance of constraints and challenges in the early stages of a brand's history, as well as the balance between innovation and corporate strategy. The speakers discuss the value of historical research, combining different perspectives, understanding brand codes, and utilizing creativity and data for success.
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