The Rise of Niche Media and Podcasting in B2B

2024 is wrapping up and our resident psychics—I mean marketers—give us their 2025 predictions. 

Daniel’s take? Edutainment is through the ROOF next year. And we’re gonna see a whole lot of it on LinkedIn. 

Jay predicts podcasting is still on the rise, especially in niche media. With 51% of adults listening to podcasts, there are still more people to capture and 2025 is the year to do it. 

Plus, is there a direct correlation between playing pickleball and the amount of pickles you eat? 

Find out if you agree or disagree with Jay and Daniel in this short bathroom break. 🚾

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com