Creatives Need to Listen a Little Bit Differently

In a sale cycle, it seems like creatives are pretty uncomfortable with the whole sale idea and sales process. And so because of that, they don't listen quite as carefully,. They get tunnel vision, and they land on the normal way they talk. Yet's a great point. We, as creative people in general, get so excited at new opportunity. But there's a time when you can let it go. When you have a client, just because it's early in the sale does not mean that they are early in the buying journey. Sometimes we get requests for proposals from people who haven't even decided that they're going to hire a firm like ours.