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Episode 11: It Takes a village

Decoding Sales

00:00

Build Trust When You Might Not Be There

The team sport part of sales comes into play. That's where I think the salesperson bringing in their product leader or their CEO or an engineering counterpart at the right time is what builds that trust. And so oftentimes when I close deals, sometimes buyers will give me that feedback. But hey, part of the reason why we're signing up is because you gave me access to your team.

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