Thansha Sadacharam, who leads Tech Learning and Insights at Peloton walks us through the journey of building the company’s developer experience survey. She shares what went into the survey’s design, rollout, and maintenance, as well as the different teams involved.

Discussion points: 

• (1:19) Where the idea for running a developer survey originated
• (6:36) Advice for other leaders getting buy-in for these initiatives
• (11:27) The first steps in designing the survey
• (18:21) How the survey incorporated benchmarking
• (20:30) Measuring developer satisfaction
• (22:37) Refining the question items 
• (25:50) How long the survey was
• (26:50) What was involved in trimming the questions 
• (29:28) Writing survey questions 
• (33:12) How much time was spent developing the survey
• (35:19) The communication plan for launching the survey
• (42:05) Driving participation rates  
• (45:21) Sampling and how often surveys are being sent 
• (49:21) How the information was presented 
• (54:10) Feeling nervous about sending out surveys 

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