Mastering Outreach: The Art of Connection | 8min snip from The Art of Charm

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Ping & Persuade: How to Win in the Era of Always-On Communication | Andrew Brodsky

The Art of Charm

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CHAPTER

Mastering Outreach: The Art of Connection

This chapter delves into effective communication strategies for outreach, stressing the significance of personalized messages and establishing connections. It explores how well-crafted, specific requests can foster professional relationships and elicit positive responses, particularly through meaningful interactions during challenging times.

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In a world where remote work, Slack threads, and Zoom fatigue dominate, The Art of Charm welcomes Andrew Brodsky, management professor at UT Austin and author of Ping: The Secrets of Successful Virtual Communication.

This episode is a masterclass in how to reclaim productivity, enhance visibility, and communicate strategically in a virtual-first world. Andrew introduces the PING Framework — a practical toolkit for navigating digital communication with precision, warmth, and power.

If you're feeling drained by back-to-back video calls, unclear on how to network virtually, or unsure how to make your contributions seen and respected — this episode offers the clarity you've been craving.

What to Listen For

[00:00:00] The one question almost no one asks that instantly improves meetings

[00:04:39] Media richness, cue variety, and why Zoom still feels awkward

[00:11:43] Introducing the PING Framework: Perspective, Initiative, Nonverbal, Goals

[00:16:44] How to create communication boundaries and stop feeling “always on”

[00:25:43] Generational differences and why Gen Z hates the thumbs-up emoji

[00:29:05] The visibility trap of remote work and how to build presence

[00:35:25] Cold messaging: why successful people are more likely to respond than you think

[00:44:03] Why asking for advice increases perceived competence — not weakness

[00:48:54] How to rekindle faded relationships without making it weird

[00:53:47] Bringing back the “virtual water cooler”

[00:57:53] Mimicry and digital nonverbal cues that build instant trust

Episode Takeaways:

Stop defaulting to email or video — ask how people prefer to communicate. It’s a subtle power move that builds trust fast.
Productivity ≠ Visibility. If no one knows what you’re doing, it doesn’t count.
The people you look up to are getting fewer cold messages than you think. Stand out with brevity, specificity, and a simple ask.
Remote communication is not inferior — it’s different. Use the PING Framework (Perspective, Initiative, Nonverbal, Goals) to choose the best format for your message.
Want better work-life balance? Define communication norms with your team.
A thoughtful reconnection text can mean more than you think.

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