AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
149: Nathan Allebach - Twitter, Urbanism and Discourse
Narratives w/Will Jarvis
The Importance of Marketing and Movement
Nathan: I was wondering if you could speak to the marketing and movement angle of like, what do you know? Nathan: A lot of creatives and a lot of activists often feel that something as banal and purial as marketing kind of taints them. He says he sympathizes with those people even though probably most of them wouldn't accept him among their ranks. "I say everything belongs," is his catchphrase on social media.
00:00
Transcript
Episode notes
narratives - nathan final Summary
-
Nathan’s background. 0:05
-
Introduction to the podcast and the guest.
-
Nathan's bio and his interest in urbanism.
-
Stumbling into the discourse of urbanism.
-
How he first got interested in the topic.
-
-
Nathan’s marketing background. 4:02
-
Nathan talks about marketing and movement.
-
Nathan shares his take on marketing.
-
-
How to best navigate social media discourse? 6:15
-
Observing various forms of discourse on social media.
-
Cars vs other forms of transportation.
-
The 15 minutes cities conspiracy theory going viral.
-
How to win people over.
-
-
Nathan’s first instinct when he first heard about this. 11:42
-
The psychology of conspiracy theories and how they form.
-
Nathan shares his thoughts on current EMP messaging and how to improve it.
-
The challenge of explaining urbanism to the left.
-
Dark money and deregulatory talk.
-
-
Is there a conspiracy on twitter? 17:36
-
Skepticism toward power, paranoia and lack of ability to work around it.
-
Twitter is toxic.
-
-
Lessons learned from twitter. 20:31
-
Lessons learned from tiktok and how he manages his communications.
-
Tiktock is a health sign.
-
The benefits of being a youtuber on Twitter and tiktok.
-
Making a statement for yourself.
-
-
Contrarian rebelling on social media. 25:20
-
Being an anti-group from a young age.
-
The internet is full of people like you.
-
The intellectual dark web and social media.
-
How social media is like the urbanist movement.
-
Emv vs urbanest in their bio.
-
Freddy de boer, critical of vmb.
-
-
The aesthetics and vibes of a movement. 31:55
-
Reservations about joining a group, aesthetics, vibes and who's in the room.
-
Deep blue texas.
-
Defining the differences between left and right.
-
How humans work, and why it matters.
-
-
How do we interpret our political leanings? 36:19
-
No party is free of guilt.
-
Tribalism is any kind of group thing.
-
AOC is a lightning rod of discourse.
-
AOC and the left-right divide.
-
-
Practical examples of the problem with framing and framing. 42:05
-
The difference between a conservative and a conservative.
-
Practical examples in activism.
-
Single-family zoning and how it is framed.
-
How conservatives react to single- family zoning.
-
-
How to get people to care. 47:03
-
Why most people don't care about politics.
-
How to choose the right messaging.
-
Reframing politics around culture and policy engagement.
-
Taking a step back regularly to recalibrate.
-
-
Advice to the young people. 52:28
-
Ten good-faith, thoughtful arguments vs one or two bad-faith responses.
-
Online friends vs real-life friends.
-
Advice for a budding movement trying to change the world.
-
Follow their passions.
-
-
Where are your strengths? 56:59
-
Everyone is passionate about something, even if it's something stupid.
-
Not everybody can be joe rogan.
-
The anti-podcaster meme, and why it's a bad thing.
-
Bismarck analysis newsletter.
narratives - nathan final Summary-
Nathan’s background. 0:05
-
Introduction to the podcast and the guest.
-
Nathan's bio and his interest in urbanism.
-
Stumbling into the discourse of urbanism.
-
How he first got interested in the topic.
-
-
Nathan’s marketing background. 4:02
-
Nathan talks about marketing and movement.
-
Nathan shares his take on marketing.
-
-
How to best navigate social media discourse? 6:15
-
Observing various forms of discourse on social media.
-
Cars vs other forms of transportation.
-
The 15 minutes cities conspiracy theory going viral.
-
How to win people over.
-
-
Nathan’s first instinct when he first heard about this. 11:42
-
The psychology of conspiracy theories and how they form.
-
Nathan shares his thoughts on current EMP messaging and how to improve it.
-
The challenge of explaining urbanism to the left.
-
Dark money and deregulatory talk.
-
-
Is there a conspiracy on twitter? 17:36
-
Skepticism toward power, paranoia and lack of ability to work around it.
-
Twitter is toxic.
-
-
Lessons learned from twitter. 20:31
-
Lessons learned from tiktok and how he manages his communications.
-
Tiktock is a health sign.
-
The benefits of being a youtuber on Twitter and tiktok.
-
Making a statement for yourself.
-
-
Contrarian rebelling on social media. 25:20
-
Being an anti-group from a young age.
-
The internet is full of people like you.
-
The intellectual dark web and social media.
-
How social media is like the urbanist movement.
-
Emv vs urbanest in their bio.
-
Freddy de boer, critical of vmb.
-
-
The aesthetics and vibes of a movement. 31:55
-
Reservations about joining a group, aesthetics, vibes and who's in the room.
-
Deep blue texas.
-
Defining the differences between left and right.
-
How humans work, and why it matters.
-
-
How do we interpret our political leanings? 36:19
-
No party is free of guilt.
-
Tribalism is any kind of group thing.
-
AOC is a lightning rod of discourse.
-
AOC and the left-right divide.
-
-
Practical examples of the problem with framing and framing. 42:05
-
The difference between a conservative and a conservative.
-
Practical examples in activism.
-
Single-family zoning and how it is framed.
-
How conservatives react to single- family zoning.
-
-
How to get people to care. 47:03
-
Why most people don't care about politics.
-
How to choose the right messaging.
-
Reframing politics around culture and policy engagement.
-
Taking a step back regularly to recalibrate.
-
-
Advice to the young people. 52:28
-
Ten good-faith, thoughtful arguments vs one or two bad-faith responses.
-
Online friends vs real-life friends.
-
Advice for a budding movement trying to change the world.
-
Follow their passions.
-
-
Where are your strengths? 56:59
-
Everyone is passionate about something, even if it's something stupid.
-
Not everybody can be joe rogan.
-
The anti-podcaster meme, and why it's a bad thing.
-
Bismarck analysis newsletter.
-
-
-
-
Nathan’s background. 0:05
-
Introduction to the podcast and the guest.
-
Nathan's bio and his interest in urbanism.
-
Stumbling into the discourse of urbanism.
-
How he first got interested in the topic.
-
-
Nathan’s marketing background. 4:02
-
Nathan talks about marketing and movement.
-
Nathan shares his take on marketing.
-
-
How to best navigate social media discourse? 6:15
-
Observing various forms of discourse on social media.
-
Cars vs other forms of transportation.
-
The 15 minutes cities conspiracy theory going viral.
-
How to win people over.
-
-
Nathan’s first instinct when he first heard about this. 11:42
-
The psychology of conspiracy theories and how they form.
-
Nathan shares his thoughts on current EMP messaging and how to improve it.
-
The challenge of explaining urbanism to the left.
-
Dark money and deregulatory talk.
-
-
Is there a conspiracy on twitter? 17:36
-
Skepticism toward power, paranoia and lack of ability to work around it.
-
Twitter is toxic.
-
-
Lessons learned from twitter. 20:31
-
Lessons learned from tiktok and how he manages his communications.
-
Tiktock is a health sign.
-
The benefits of being a youtuber on Twitter and tiktok.
-
Making a statement for yourself.
-
-
Contrarian rebelling on social media. 25:20
-
Being an anti-group from a young age.
-
The internet is full of people like you.
-
The intellectual dark web and social media.
-
How social media is like the urbanist movement.
-
Emv vs urbanest in their bio.
-
Freddy de boer, critical of vmb.
-
-
The aesthetics and vibes of a movement. 31:55
-
Reservations about joining a group, aesthetics, vibes and who's in the room.
-
Deep blue texas.
-
Defining the differences between left and right.
-
How humans work, and why it matters.
-
-
How do we interpret our political leanings? 36:19
-
No party is free of guilt.
-
Tribalism is any kind of group thing.
-
AOC is a lightning rod of discourse.
-
AOC and the left-right divide.
-
-
Practical examples of the problem with framing and framing. 42:05
-
The difference between a conservative and a conservative.
-
Practical examples in activism.
-
Single-family zoning and how it is framed.
-
How conservatives react to single- family zoning.
-
-
How to get people to care. 47:03
-
Why most people don't care about politics.
-
How to choose the right messaging.
-
Reframing politics around culture and policy engagement.
-
Taking a step back regularly to recalibrate.
-
-
Advice to the young people. 52:28
-
Ten good-faith, thoughtful arguments vs one or two bad-faith responses.
-
Online friends vs real-life friends.
-
Advice for a budding movement trying to change the world.
-
Follow their passions.
-
-
Where are your strengths? 56:59
-
Everyone is passionate about something, even if it's something stupid.
-
Not everybody can be joe rogan.
-
The anti-podcaster meme, and why it's a bad thing.
-
Bismarck analysis newsletter.
narratives - nathan final Summary-
Nathan’s background. 0:05
-
Introduction to the podcast and the guest.
-
Nathan's bio and his interest in urbanism.
-
Stumbling into the discourse of urbanism.
-
How he first got interested in the topic.
-
-
Nathan’s marketing background. 4:02
-
Nathan talks about marketing and movement.
-
Nathan shares his take on marketing.
-
-
How to best navigate social media discourse? 6:15
-
Observing various forms of discourse on social media.
-
Cars vs other forms of transportation.
-
The 15 minutes cities conspiracy theory going viral.
-
How to win people over.
-
-
Nathan’s first instinct when he first heard about this. 11:42
-
The psychology of conspiracy theories and how they form.
-
Nathan shares his thoughts on current EMP messaging and how to improve it.
-
The challenge of explaining urbanism to the left.
-
Dark money and deregulatory talk.
-
-
Is there a conspiracy on twitter? 17:36
-
Skepticism toward power, paranoia and lack of ability to work around it.
-
Twitter is toxic.
-
-
Lessons learned from twitter. 20:31
-
Lessons learned from tiktok and how he manages his communications.
-
Tiktock is a health sign.
-
The benefits of being a youtuber on Twitter and tiktok.
-
Making a statement for yourself.
-
-
Contrarian rebelling on social media. 25:20
-
Being an anti-group from a young age.
-
The internet is full of people like you.
-
The intellectual dark web and social media.
-
How social media is like the urbanist movement.
-
Emv vs urbanest in their bio.
-
Freddy de boer, critical of vmb.
-
-
The aesthetics and vibes of a movement. 31:55
-
Reservations about joining a group, aesthetics, vibes and who's in the room.
-
Deep blue texas.
-
Defining the differences between left and right.
-
How humans work, and why it matters.
-
-
How do we interpret our political leanings? 36:19
-
No party is free of guilt.
-
Tribalism is any kind of group thing.
-
AOC is a lightning rod of discourse.
-
AOC and the left-right divide.
-
-
Practical examples of the problem with framing and framing. 42:05
-
The difference between a conservative and a conservative.
-
Practical examples in activism.
-
Single-family zoning and how it is framed.
-
How conservatives react to single- family zoning.
-
-
How to get people to care. 47:03
-
Why most people don't care about politics.
-
How to choose the right messaging.
-
Reframing politics around culture and policy engagement.
-
Taking a step back regularly to recalibrate.
-
-
Advice to the young people. 52:28
-
Ten good-faith, thoughtful arguments vs one or two bad-faith responses.
-
Online friends vs real-life friends.
-
Advice for a budding movement trying to change the world.
-
Follow their passions.
-
-
Where are your strengths? 56:59
-
Everyone is passionate about something, even if it's something stupid.
-
Not everybody can be joe rogan.
-
The anti-podcaster meme, and why it's a bad thing.
-
Bismarck analysis newsletter.
-
-
-
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode