S02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.
Bulletproof Entrepreneur
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The Proposition for a Business for Life
The proposition for that business for life was one that we coined as we called it marketing first, communication second. So I think to the point that was kind of being reasonably well received by these large organizations and it struck a chord with some. And so all of a sudden, you are slightly different. You can do the same work as the others, but you're coming at it from a different angle, I suppose.
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