2min chapter

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2024: What to Do if You Feel Crappy When Cutting Calories, Programming Deload Weeks Into Your Workout, How to Build Hand & Forearm Stamina & More (Listener Live Coaching)

Mind Pump: Raw Fitness Truth

CHAPTER

How Did Coca Cola Make Tab?

Coke made tab and experiment with like calorie free soda. Tab started to do really well, but it started to eat into its core products. They didn't when and because the branding was so different and off, they didn't want it to cannibalize Coca Cola. And so that's when they invented diet coke so that they could still keep the branding of Coca ColA. It was probably one of the most brilliant, brilliant moves ever.

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