15min chapter

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Gary Hamel Part 1: Competing for the Future 1

The Innovation Show

CHAPTER

Innovating Beyond Norms: Lessons from Nokia

This chapter explores the transformative strategies developed during the 90s collaboration with Nokia, focusing on challenging industry norms and enhancing customer engagement. It highlights the need for continuous reassessment of corporate strategies to adapt to evolving market conditions and the dangers of rigidity, often referred to as 'CEO disease.' By examining Nokia's innovative approach and subsequent challenges with Apple, the chapter emphasizes the importance of open strategy and firsthand experiences in driving future opportunities.

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