Product | Scaling Your Startup S2 E5 with Superhuman’s Rahul Vohra & Fitbod’s Jesse Venticique | E1214
This Week in Startups
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The Power of Product Hooks
This chapter delves into Fitbod's product hook, detailing how it drives conversion, retention, and referral through a structured habit creation process. The speaker examines the transition from a freemium model to a paid service, emphasizing the role of innovative trial models in enhancing user engagement and retention.
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