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16min chapter
Banana Republic: Mel and Patricia Ziegler
How I Built This with Guy Raz
The Birth of Banana Republic
This chapter explores the creative journey behind the establishment of Banana Republic, including innovative design transformations and the use of budget-friendly materials. The speakers share their challenges launching a retail store and producing a catalog during the late 1970s, culminating in shifts in customer interest spurred by media coverage. They candidly reflect on the pressures of entrepreneurship and the relationship strains that arose from their passion and perseverance.
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