Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Get Sh*t Done: 4 Steps To Kill Distractions (With Nir Eyal)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The 10 Minute Rule: How to Surf the Urge

The 10 minute rule allows you to do what's called surfing the urge. This comes from acceptance and commitment therapy. Surfing the urge is when we simply, we don't say we're bad or that technology is addicting us. And then we can deal with it in a more healthy fashion.

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