2min chapter

Marketing Against The Grain cover image

Marketing Executives React To Hilarious 1980s TV Commercials (#109)

Marketing Against The Grain

CHAPTER

How to Make Your Audience Feel Good About Yourself

Topo. Safely removes newly deposited tobacco particles and help people. The fact that this toothpaste brand existed just to market to cigarettes is bananas. They're like, Hey, smokers, you tend to have bad breath and your teeth affordable. But literally the opening five seconds of the ad was them fint offending all female smokers. That's a terrible part of your energy. Alienating your customers. You don't know anything about the game. Have you read the book, The Game? It's an incredible book where you actually have to diss the person that you want to end up with and make them feel excluded from the group. And then you slowly give them compliments and bring them back

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