Emphasizing Relationships Over Program Design in the Fitness Industry

In this episode, Carl Hardwick, CEO of OPEX Fitness, shares his journey from an athlete and soldier to leading a fitness education and technology company. Carl highlights the importance of foundational fitness principles, the evolution of the coaching industry, and the critical role of relationships with clients. He discusses the creation and impact of CoachRx, a platform designed to streamline program design and enhance coach-client interactions. Carl also introduces RX Bot, an AI-driven coaching assistant that saves time and improves client outcomes, while emphasizing the need for simple, intentional fitness practices.

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https://www.opexfit.com/