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Idea to Start a Podcast is 10 times more useful than my MBA, says Brian Scordato. Today we're going to talk about creativity and how you can build a system to be more creative that'll lead directly to differentiated startup ideas. The episode from two weeks ago on Nisha's had a consumption rate over 100% meaning on average people listen to it more than once.

Today, we'll help you build a system for creativity. We'll start by defining creativity as an equation to make it more accessible. Then, we'll develop a system that focuses on the inputs of the creativity equation. We talk through the Commonplace Book, Commencement Speeches, a sports writer and the movie Sahara. Then, we get into the weeds on how to set up and implement your own personal creativity system.

0:30 Intro - Creativity
2:00 What if you’re not creative?
2:53 Creativity is Mushing
3:39 Creativity Equation
5:15 Summer Internship
6:28 Bill Simmons
7:48 In on the joke
9:20 College Commencement Speeches
10:07 Kenyon Commencement Speech - Two Fish
11:20 Smooth Jazz
11:52 The System
14:00 The Logistics
15:22 Intake
17:29 Reflection
18:30 Output
19:30 Ogilvy on Advertising