I fought hard for a long time to make Buzzfeed News as successful as it could be. I feel sad about it. They did great work that was meaningful to a lot of people. There's moments when there's platforms or models that can sustain it. But a lot of times it's a labor of love and it's a moment in time and it's hard to do that forever.
Rapid Response with Bob Safian: If the most prestigious aspect of your business isn’t paying dividends, should you leave it in the past? BuzzFeed’s co-founder and CEO, Jonah Peretti discusses the surprising decision to shutter the Pulitzer Prize-winning BuzzFeed News, and how the company seeks to re-anchor toward the bright future of media. In his third appearance on Rapid Response, Peretti shares lessons about redefining the tool of social media, leading a private versus public business, and how to tune-out the external noise.
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