Episode 25: Modern outbound sales
Decoding Sales
00:00
How to Make Cold Prospecting Emails Not Obnoxious
I think the way that you make that fourth email or fifth email not obnoxious is to give the person an out, right? And just say like, hey, if whatever I've been sending you just isn't hitting the mark and you don't want to hear from me again, just let me know. Because at the end of the day, like cold prospecting is a very important job for a lot of people. It's a necessary evil sometimes to bring folks through like a five or six email campaign.
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