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#113: ABM | Account-Based Marketing (with Hillary Carpio, Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

CHAPTER

Measuring the Impact of ABM on Accounts

This chapter discusses the importance of measuring the impact of account-based marketing (ABM) on accounts compared to those without ABM. They emphasize the need for clear goals and timeframes to accurately assess the behavior of accounts.

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