The Six Sees the Simplest Advice I Give to Companies

The book is filled with stories of CEOs who booked trends and were able to successfully transform businesses without doing what everyone all the experts said that they should do. And invariably when you ask these people, one of the companies that I read a lot about his target, Brian Cornell was investing billions of dollars in store infrastructure despite Wall Street saying he was crazy. So anyway, so that's the advice is you have to start from the consumer and then you have to make the hard choices about how to change things in your business.