Exploring Product Development and Website Merchandising Strategies for Direct-to-Consumer Sales

Dive into the fascinating journey of Duke Cannon Supply Co. on the Ecommerce Playbook Podcast! Join Chris Lutz, Director of Digital and Ecommerce, as we explore the brand's unconventional path to success—from specialty retail to major chains like Target and Walmart.

Discover how Duke Cannon's unique packaging and merchandising strategy sets them apart on every shelf. Chris shares insights into their digital marketing challenges on platforms like Meta and TikTok, emphasizing humor and authenticity to engage their audience.

Show Notes:

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