Navigating Uncertainty: The Art of Forecasting

How do we prepare for a future that is unpredictable? That's the question at the heart of Margaret Heffernan's new book, Uncharted: How to Navigate the Future. Heffernan is a professor at the University of Bath, but she is also a serial entrepreneur, a former CEO, and the author of five books on leadership, innovation, and the challenge of unleashing talent and creativity in large organizations. In this wide-ranging conversation with EconTalk host Russ Roberts, Heffernan discusses the central thesis of her book: The future may be unpredictable, but that doesn't mean you can't prepare for it. And smart organizations and people can learn how to do it.