Become the Expert in the Industry

If you can give the customer or client reasons as to why you have priced everything accordingly, it helps them to understand better why that price is so. This creates a level of connection and trust with you because a lot of businesses might not go this far to explain it in their process of selling. Make yourself an expert. Reposition your company as the source for industry information, as the expert in the industry and you will be amazed at the increase in business that results. In a broader and deeper area than others that are providing that same product or service. You'll be able to charge more of a premium because you'll attract the clients that want more of a nuanced based quality experience.