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2min chapter
Trust Is a Four-Layer Cake: Why We Can’t Avoid Uncomfortable Conversations (with Liane Davey, Author)
Supermanagers
How to Build Trust With Salespeople
The method is called social friction. You pair people up, ideally from different teams, and you say, what's something that you've recently solved? Everybody comes up with that, and then you explain it to the other person. The jump in actual measurable revenue that came after this lasted for the entire length of the study nine months was absolutely profound.
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