What Is Retention?

When we're talking about retention, i don't even like that word. Retention means retained. Mean, it means to keep, you don't keep these people. They all cancel on a long enough timeling. There are kids good cancellations and there's bad cancellations. What is a good cancellation? A good cancellation is where you know your numbers. It exceeded your average length of membership. And her l c v was 61 hundred dollars. You, as an adult with a god damn brain, have to be like, well, listen, i can't keep her forever,. She actually is increasing my average, and she spent more money than the average. I'm really happy.