Blind taste test of popular coffee chains like Pratt, Costa, and Starbucks, exploring consumer perceptions and highlighting the importance of supporting independent coffee shops. The chapter concludes with a promotion of NetSuite as a sponsor.
In this moment, world renowned coffee expert, James Hoffmann, tests and chooses the best high street coffee. James guides you though everything you need to know to assess coffee like a professional, this includes looking at the roast of the coffee, the smell and finally it’s taste and different tones. He also outlines the benefits of supporting your local cafe rather than getting your morning cup at a major coffee chain, as you can get a better cup of coffee from someone who cares nearly as deeply about coffee as you.