The Numbers Behind the Books: How Gambling Companies Leverage Data
SSAC
00:00
How to Maximize Lifetime Revenue
The autonization function is lifetime value. We don't want people to have a terrible experience, you'll never see them active again. And they have to bet within their means, responsively. For us, we've now heav responsibility to shareholders and to the state governments to maxim's revenue. So i'm not, i don't believe that the consumer is fully aware of the price and difference out there.
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