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026 The DIRECT Model for Agent Accountability with Koby Sway

Real Estate Team OS

CHAPTER

Importance of Customer Representation and Cultural Shift in Business

This chapter emphasizes the significance of customer-facing employees as brand representatives, advocating for cultural shifts and motivation instead of coercion. It also touches on the direct feedback method, addressing intentional cultural changes and the challenges faced by individuals moving from a real estate agent to a team leader.

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