You looked at the data, your intuitive sense was like, this seems like a lot of wasted effort. Then you have the data to back it up and you're like, I'm just going to focus on that. You can apply those principles in other areas as well. It might not be one for one, but even if you get a slight increase, it can make a big difference.
Rishi Rawat is the founder of Frictionless Commerce. As a world-class expert in buyer psychology and conversion optimization, Rishi has spent the past 13 years laser-focused on running marketing experiments that help eCommerce brands remove friction and massively increase sales.
In our conversation we dive into:
- Self-awareness as a superpower
- Intuition versus empirical data
- Delegation and installing your operating system into a team
- Busyness, laziness, and essentialism
- Specialization and the pursuit of excellence
- The placebo effect, gossip, and evolutionary psychology
- External and internal realities
- Consumerism and ethical marketing
- and much more...
Connect with Rishi:
Music by Kirby Johnston – check out his band Aldaraia on Spotify