229 - Starting a Marketing Movement | The Refine Labs Origin Story
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The Number One Criteria for an Ideal Customer
Our number one criteria for an ideal customer is that they are philosophically allined with our methodology. And so i don't kno if you've anything to add or to expand on that, but i think that's very unique. That's just the way t a we've got into because we do all the lek work through mark ing, not sales. But psychographics of how people think are the number one driver to whether or not they are fit for your product.
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