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What's underneath brand building for creators
Creator Science
Building Trust With Your Content
Jay Parini: Trust is such a central thing. I think that there's an implicit promise with all of my content that there'll be more of this next week. And so just like showing up, not only consistently, but in alignment and integrity with the way that I've shown up over time is important too. He says it's also really easy to lose trust because people trusting that they're going to get a certain artifact from me on some basis.
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