How to Bring Thought Leadership Into the Asking Process

In the blue book Thought Leaders, there is a chapter about Tel Show Ask. And it talks about the six delivery modes and how they work in organizational, entrepreneurial and personal consulting practices. The ask stuff is really exciting because I think it's where we get to do the deep work of engagement. Sometimes you want to use content based networking that you sort of proposed, which is kind of here’s what we're trying to achieve. If you were looking for a large piece of work in an S Corp or something like that, and you wanted to not do diagnostic selling, one thing you could do is say: Ah, let us look at these insights that we've created as much as