How Nike Stayed Relevant to So Many People for So Long

Selling sneakers from the back of his car, Phil Knight co-founded Nike with his college track coach in 1964. During a visit to Stanford Graduate School of Business, Knight talked about the origins of his highly competitive, never-give-up attitude — and how that attitude has played out at Nike over the years. Stanford GSB’s View From The Top is the dean’s premier speaker series. It launched in 1978 and is supported in part by the F. Kirk Brennan Speaker Series Fund. During student-led interviews and before a live audience, leaders from around the world share insights on effective leadership, their personal core values, and lessons learned throughout their career. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.