#18: AI for CMOs
The Artificial Intelligence Show
00:00
Empowering CMOs Through AI and Digital Transformation
This chapter discusses the pivotal role of Chief Marketing Officers (CMOs) in integrating artificial intelligence and leading digital transformation within their organizations. It emphasizes the need for CMOs to embrace AI as a vital component of marketing strategies while addressing challenges related to underfunding and perception issues in technology leadership. The chapter provides insights and a framework for CMOs to effectively leverage AI, encouraging proactive engagement in technology-driven initiatives to enhance business outcomes.
Play episode from 02:23
Transcript
