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476: How to Pivot Quickly, with Steve Blank

Coaching for Leaders

CHAPTER

Mastering Lean Startup Principles

This chapter explores the lean startup methodology, focusing on the importance of pivots, minimum viable products (MVP), and customer engagement. It emphasizes the need for entrepreneurs to validate their assumptions through direct customer feedback and tests, rather than relying solely on internal ideas. By illustrating the difference between traditional development techniques and the MVP approach, the chapter provides valuable insights into refining products based on real market needs.

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